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FOOD EXPERIENCE & CONCEPT DESIGN 

Design Brief 

Design a menu and eating experience for the grand opening of Dutch furniture and interior store MOOOI in Milan, during the Milan Design Week 2016, Fuori Salone.

The menu should project the upcoming collection and theme ' REBELLIOUS HARMONY '

The food and the eating experience was made to impart the feeling of 'Rebellious Harmony'. The items on the menu included Popsicle made with various alcoholic beverages. Some of which colored the tongue distinguishing the guests visiting the stall from everyone else at the fair. Cocktails were given unique geometric shapes, which is visually provoking but tastes delicious.

We played with the scale of the food and created dishes with false identities. One of the favorites amongst the crowd was the rock mousse, it looked like a river stone and was expected to be something really hard and inexpensive, but it was soft rich mousses which held its shape. Another crowd-pleaser was the gold potato, covered with gold luster dust and foil, the guest expected something really expensive only to find the humble potato. To give a more provoking tasting experience a micro/herb szechuan button, which gives little electric shocks and numbs the tongue was used. 
 

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